150 years ‘gezelligheid’
Heineken

To celebrate the iconic brand’s 150^thbirthday in the Netherlands, we were asked to reinforce Heineken’s Dutch legacy through humor and self-awareness. At Boomerang Agency, we decided to break a few marketing rules along the way. By changing the brand name on the bottles to embrace local nicknames, we emphasized Heineken’s roots in Dutch culture and tradition.

The campaign spanned a TVC, social content, high-impact OOH placements, influencer partnerships, football activations, and even a talking fridge. Plus thousands of limited-edition nicknamed beers. Goudgele rakker, anyone?

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Sjoerd Deetman-Wingens